OUR
STORY.
Moondeck is an independent footwear brand founded in 2025 founded in St. Petersburg, Florida, with operations in Reno, Nevada.
The company was started by brothers Joe and Will Llewellyn after years of hands-on boat life in St. Pete revealed a gap in the market: no shoe combined the slip-on ease of a slide with the fit, grip, and support of an athletic shoe.
Four years of prototyping and collaboration with lead designer Evan Hoffman — whose background spans Nautica and sustainable materials company Natural Fiber Welding — produced the Lunar Tide 1.
Four years of prototyping.
One shoe built right.
Early samples
The detail
Lunar Tide 1
Joe brings twelve years of R&D experience from Gilead Sciences; Will brings firsthand knowledge of active outdoor and coastal life. The Lunar Tide 1 launched via Kickstarter in October 2025 and began fulfilling orders in early 2026.
Moondeck is committed to recycled materials (20%+ recycled polyester upper) and responsible manufacturing at a certified factory in Vietnam. Contact us at info@moondeck.co.
Meet the team
Joe Llewellyn
Co-Founder
Joe is a runner, hiker, and lifelong builder who spent twelve years at Gilead Sciences before focusing on creating products for everyday use. Inspired by time on the water and the need for an easy shoe after long days outside, he designed Lunar Tide 1 with a simple goal: better breathability than clogs, an adjustable fit, and comfort that comes first.
Will Llewellyn
Co-Founder
Will’s passion for footwear began on the water while living on a boat in St. Petersburg, Florida. Immersed in marina life and the laid-back rhythm of St. Pete, he saw firsthand the need for footwear that could move effortlessly between dock, deck, and everyday life. That experience sparked the Moondeck mission.
Evan Hoffman
Lead Designer
Evan Hoffman contributed to Moondeck’s first product design, blending style and sustainability. He’s worked as a designer for Nautica and at Natural Fiber Welding, a leader in sustainable materials innovation. He manages our development pipeline.