Featured coverage

IN THEPRESS

iLovetheBurg
iLovetheBurg
Nov 2025

From the deck to the dock: How two brothers built St. Pete’s new footwear brand

Five years ago, Will Llewellyn and his brother Joe Llewellyn bought a 1976 sailboat for $5,000 at the St. Pete Municipal Marina, right in front of Fresco’s.
Read article
Camera Dude Podcast
Camera Dude Podcast
Oct 2025

From Concept to Funding to Launch (w/ William Llewellyn)

Hang with us as Will shares his journey of creating a brand-new shoe to be sold worldwide.
Read article
St. Pete Catalyst
St. Pete Catalyst
Nov 2025

Hot foot: St. Pete-inspired shoe to launch in March

For brothers Will and Joe Llewellyn, starting a business together was the realization of a childhood dream.
Read article
Kolo 8
Kolo 8
Jul 2025

Local online shoe company navigates global tariffs in push to launch

RENO, Nev. (KOLO) - What started as a passion project between two brothers on a sailboat in Florida has turned into a full-fledged business with a global challenge.
Read article
Moondeck
Moondeck
April 2026

Moondeck Expands Florida Footprint with Eight Retail Locations Across the State

Following a successful Kickstarter campaign that established it as a fully operational footwear brand, Moondeck today announced that its shoes are now available across Florida at a curated group of independent specialty retailers.
Read article